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    Do it yourself Digital Marketing

    There is no getting away from it the world is in the Digital age. If you are at a loss about what to do to improve your online presence, we can help. If you don’t know how to manage your google maps, business profile or your searchability it may be time to get serious about the processes and understand it better. It is as important as you grow your business as it is when you are starting out.

    Some interesting but scary facts

    o 3.5 million searches are carried out in Google every day (2019)

    o The average google search lasts less than 1 minute

    o More than a third of searches have over words

    o It is still growing at 10% a year.

    Some interesting behavioural aspects about people

    o We are far less patient online than when doing things face to face, if a page does not load in under 3 seconds we don’t bother.

    o If a business has poor reviews, we are less trusting of it.

    o If online information is not attractive, we will not read it we have no patience online.

    o If text is confusing, we will not attempt to read it we want instant answers to questions

    Human V’s algorithm

    Google and other search platforms are ran by algorithms which look at words and labels, the frequency and organisation of words and in code. Algorithms also look at statistics and think that if more people visit a page it MUST be of interest. The opposite is true if people visit and don’t stay, algorithms think it must be wrong for that topic.

    Humans on the other hand like fast information easy to digest on a small space like a phone. They like, pictures videos and some words. They don’t see code at all.

    Humans can be more easily influenced to make quick decisions based on emotions; yet, they can be looking with different mindsets. Humans look for inspiration, research and reaffirm purchases at different times. It is necessary to fulfil all these needs.

    So therein lies the difficulty to have a noticeable online presence. Both human and algorithm need satisfying for anyone to find your business and then engage with it. This applies to your website or online shop, and to your other types of social media and online activity.

    The Web

    Your digital presence is like one massive spiders web and getting everything linked up is extremely important. Links backlinks and API links all help make sure everything you do works together. Have you noticed how the experts do this? If you visit a website one morning, you get a FaceBook sponsored add later that day. This is all part of this process of linking and embedding everything.

    Outsourcing Digital

    Whilst there are lots of companies out there that can build websites, that is just the beginning, getting a website to perform is the key to digital success. If no one finds your beautiful site it’s pointless. If you are looking to outsource things it will pay if you have a level of understanding about how it works.

    How Enterprise4All can help

    It’s a minefield knowing where to start so we offer independent advice at our drop-in sessions and our advisors can help point you in the right direction. If they can not answer your questions they will know where to go to get them answered. The solution may be to attend a FREE workshop that can take you through how it all works.

    See our workshops

    The Digital Marketing for Growth workshops

    These workshops are ran by specialists in digital marketing, they are able to help, offer simple steps to ensure your business is visible. We know that it can be hard to follow, so over the last 3 years we have developed sessions that can be easily digested with practical steps that you can use straight away. The courses do not assume you have any knowledge at all, and you are with people in the same situation, it helps to see that other people have the same struggles.

    The Digital Marketing for Growth workshops have been popular and have helped lots of start-ups and growing businesses improve their position online. In some cases, businesses have gone on to outsource this element of their business but have said at least they feel more confident in knowing what they need.

    Some comments from attendees

    “Do you know what, just adding my business to Google maps and getting that right has made a huge difference. I not only heard about it at the workshop I set it up and linked it during the session for my own business. I get calls from there all the time”

    Paul

    “I attended one of the workshops on digital marketing, I admit I was a little overwhelmed by it all before I went. Now I get it more than ever, it was presented in a way I could grasp the different elements and I have even started to write some blogs.”

    Anita

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    How to be your own social media expert

    Even if you don’t like social media and what it stands for personally, you can no longer ignore it as a business tool. Businesses are waking up to the fact that social media is now a must have for their business. Social Media is a channel of communication between a brand and its customers, a marketing tool for your latest products or services, or a tool to build sales leads. Done well it can help make a business but done badly it can have a negative impact.

    As social media continues to show measurable results for brands with a strong social presence, more and more “social media experts” are honing their knowledge to capitalise on its popularity, aiding businesses in their goal to utilise its business growth potential.

    We asked people attending our social media workshop what it was that stopped them using it.

    Here are the main reasons business owners say they avoid using social channels;

    • I don’t really know what to say.
    • I am afraid of making a silly mistake.
    • I don’t know how it works.
    • I don’t think people will find the things we do that interesting.
    • I don’t use social media myself so don’t think it really works.
    • I don’t know which one to use or how often to post.

    Outsourcing Social Media

    Identifying which social platforms to use will be most useful first step. But some businesses may feel unsure about where to start, which explains why many first reactions are to outsource social media. This has a cost, and it is crucial to spend time questioning the credentials of a potential expert, as you will find out that everywhere you turn someone is proclaiming to be an authority on Twitter, Instagram or Facebook.

    Take control

    So, why not become your own social media expert? No one else knows your brand as well as you do! Take advantage of the resources available to make managing your own social media as easy as possible.
    The key concerns that businesses identify when considering managing their own social media is the possible impact it may have on their time. But there are many digital marketing solutions which offer businesses the ability to keep control of their output. Thus, minimising the time cost of keeping on top of social media.

    Using a central “hub” to input all your social media output is a good solution for many businesses. The ability to schedule some of your social media posts for the month ahead will free up some time for you. The rest can be more interactive and current.
    Here are our top tips when considering when managing your own social media:
    Consider which platform you will use; it may be that one is better than others it will depend on your audience and what you sell.

    Facebook

    As Facebook is part of our lives, we shouldn’t ignore it. There are over 42 million users in the UK (2019) Here you can provide more depth of content, your story and add images. Facebook encourages fans and if you share relevant interesting information it is a great way to reach an audience. Sponsored ads on Facebook are able to directly target specific audiences, in precise locations and with the right messaging.

    Instagram

    If your product/service is a visual one where images can quickly impact people Instagram is a must. People use social media channels to search for things they are looking for example to find a photographer they may search #lancashirephotographer. As Goggle becomes more cluttered people are turning to social media to seek out products.

    Twitter

    Twitter your limit here is 280 characters and you need to be short, sweet and to the point. Twitter is an ongoing conversation and happens in the moment much of the time. It allows you to be in the most up to date discussions and topics.

    LinkedIn

    LinkedIn is the classic B2B platform and many people tend to think of it when looking for jobs, yet it has hundreds of groups, networks and options for you to get your business known. It takes some time to build presence but works well if your business means that you are a specialist or expert in a specific field.

    Analytics

    Understanding the analytics of the platforms you use is very important. It allows you to see when people are engaging with you and what is having the best impact. It’s simple from there as if its working – do more like that, if it’s not don’t! You can learn about your audience, discover their age and location.

    Think about the times your customers are most likely to be online – well timed messages are likely to get more response and feedback. Different businesses work better at different times. The things people search for at lunch time in the office differs from what they are looking for at 2am in the morning when they can’t sleep.

    Some basic ground rules

    · Ensure you are linking back to your website from most posts, it will help generate more website traffic and people will be able to see what other products or services you provide.

    · Scheduling platforms such as Hootsuite™ show all the channels to which you are outputting, making it easy to check all the key data within your social accounts. It also allows you to schedule all your social media posts across all your platforms at the same time, so you have more time to do other things. This is free for up to three social channels. Beware that in some platform’s posts scheduled through third party platforms can sometimes perform less optimally.

    · Have a strong social media campaign will be the right mix of timely and relevant messages. People search social media for news and businesses that are relevant to them, but it is crucial to avoid using too many direct sales posts. If all you do is shout the same message, it’s easy for people to just turn you off!

    · Make sure you are consistent. It’s easy to have a good week then get busy and “go quiet” Avoid this by having a clear plan to help you know what to say. Social media is something to consider for the long term, so our advice to any business would be ensure you provide a wealth of content, whilst making the most of free and affordable software to help.

    For more information on all thing’s social media, please contact us or come along to one of our drop-in sessions!

    We run courses on social media platforms that will help you to get ahead and feel more confident in understanding and using them.

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    Become your own boss

    Do you dream of quitting your job and starting your own business, like in the films? Great stories of successful entrepreneurs resonate like Mark Zuckerberg, James Dyson and Jo Malone. Unfortunately, in reality it’s not that easy, but it is possible! Even when you work a 9-5 routine workday, work night shifts or work part time, you could start your own business! All it takes is an idea, a dream, a plan…

    The benefits of becoming your own boss

    Starting your own business leads to becoming your own boss which comes with a wide range of benefits. Such as:

    • Flexibility – the flexibility of when you work and how you structure things is a major advantage.
    • Schedule – YOU create YOUR own schedule, so you have the freedom to do other things.
    • Control- You have total control of your future and have no one to answer to except yourself.

    It all starts with a business idea; then you need some help to get started. A great business idea doesn’t have to be something that is going to turn into a big multi-million business (although that would be nice) If you have a passion for it then it will be a great business idea. Many people turn hobbies into businesses because they have a passion for them and so many people running small businesses say, “if you like what you do you will never work a day in your life”.

    How can Enterprise4All help?

    Here at Enterprise4All we love to support entrepreneurship, which is why we provide start-up businesses with valuable support, we believe this is one of the crucial parts in starting a business. Starting your own business can feel daunting, you have so many things to think about.

    Some of the services Enterprise4All are able to offer to help you on your way are;

    Drop in Advice sessions

    We host regular drop-in sessions where you can meet our specialist Business Advisors for a FREE impartial and honest assessment of your idea. The advisors can help with suggestions and have access to contacts to help put in place your ideas and help turn it into a business. Even if you’re not sure of exactly what you want to do or what the exact business idea is but fancy joining the thousands of local entrepreneurs, we’ve supported to be their own boss then book in to see an advisor at the FREE informal drop in sessions.

    Locations:
    • Cotton Court (Preston)
    • The Hub Turf Moor Burnley
    • Enterprise4All Blackburn.

    Call us and have a chat.

    One to one support

    One to one support helps you to develop the necessary skills to manage your business and deliver your services effectively. It can help prevent you making costly mistakes. It can be a lonely step to make and having an advisor can help you progress. The support is tailored to your business needs.

    Interactive workshops

    We provide free workshops hosted by Enterprise4All advisors and growth specialists to help you develop new skills. As a business owner you will need to have a clear structure and plan for your business which needs to be thought through and tested. This also gives you the chance to talk to other entrepreneurs who may be facing similar problems. Click here to see a list of the upcoming workshops.

    Networking Events

    Networking events are free to attend for new and aspiring entrepreneurs. These informative and interactive sessions afford an opportunity to make new contacts and share ideas. It is great to meet other people taking the same steps as you, getting out there also helps you to start looking at how you will pitch your business.

    Where to get started

    If you have a business plan or you haven’t quite developed the ins and outs yet but have some general ideas, please contact us to find out how we can help you kick-start your business.

    REMEMBER: It all starts with an idea.

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    Blackburn business support Drop in

    Join us on Wednesday mornings at Daisyfield Business Centre to meet one of our business advisors.
    The drop-in sessions are FREE to attend and open to all potential and budding entrepreneurs across Lancashire to meet with our Business Advisors for a FREE impartial and honest assessment of your business idea. They will give helpful suggestions and access to contacts to help implement them and make it happen.
    Even if you’re not sure of exactly what you want to do or what the exact business idea is but fancy joining the thousands of local entrepreneurs we’ve supported and being your own boss then book in to see our Advisors at the free drop in sessions.

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    Drop in to Cotton Court Preston

    Our new drop in advice centres are a great way to ask all the questions you need to ask.
    The drop-in sessions are FREE to attend and open to all potential and budding entrepreneurs across Lancashire to meet with our Business Advisors for a FREE impartial and honest assessment of your business idea. They will give helpful suggestions and access to contacts to help implement your ideas and make them become a reality.
    Even if you’re not sure of exactly what you want to do or what the exact business idea is but fancy joining the thousands of local entrepreneurs we’ve supported and being your own boss then book in to see our Advisors at the free drop in sessions.

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