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As we enter the new and exciting growing world of smart phones and tablets we regularly use apps and the social media channels for communication, marketing and sales or just to interact with customers.

Miss Fit UK was founded by Lancaster based entrepreneur Nikki Hesford, after 35 unsuccessful job interviews she realised something had to be done.

Nikki identified a gap in the market in providing clothes for ‘big busted’ women, after she herself was finding it difficult to find smart clothes which fitted properly and weren’t liable to busting open. ‘I’m not massively busty but if I was finding it hard then surely other women were’, she said.